Uncommon GTM for Life Sciences
How do I …

better explain my true value?

define my ideal customer profile?

find customers that need me?

shorten my sales cycle?

increase my reputation?

grow my company’s followers?

appear in key search results?

get my website to generate leads?

make my competition jealous?

know if my logo sucks?

Sirenus provides brand, positioning, and go-to-market strategy that equips founders to challenge their market with total conviction.

(We answer those questions. And more.)

Brand. Position. GTM strategy.

The triangulation of your value to their need at this moment.

83%
of the buyer’s journey
happens without you:

search keywords ask AI for recommendations check peer groups review social feeds watch demos on YouTube read reviews on G2 click branded ad visit your homepage chat on website talk at a tradeshow calculate ROI read a blog post register for a webinar search your brand download an ebook read a case study explore your solutions download a white paper analyze feature completeness measure competition start a free trial conduct a legal review present internally secure budget ... and much more
Problem definiton
Requirements building
Solution discovery
Problem redefinition
Requirements revision
Solution evaluation
Vendor shortlist

The conversion chasm

17% of the buyer’s journey is spent with vendors (not just you)1

Vendor engagement
Vendor selection

It takes an average of 2,878 impressions and 266 interactions to close a deal2. Most of that happens before a prospect speaks with you.

Branding. Positioning. GTM strategy. Together, they enable prospects to find you, understand you, and then cross that conversion chasm.

How Sirenus Helps

Sirenus is a brand-first consultancy for life sciences startups and small businesses. We establish a durable foundation of strategic messaging and visual design that shines brightly at every touchpoint in your buyer’s journey. We then craft marketing and sales strategies (your go-to-market) to alchemize that branding into clients.

Marketing Analysis

Get a fast, objective, honest diagnostic of your current marketing program.

Process:
Critical review of public-facing marketing materials (website, social, advertising)
Critical review of prospect-facing sales tools (messaging, decks, case studies, battlecards)
Deliverables:
Deeply annoted SWOT following the buyer's journey, answering questions like how easily prospects find you, their experience on your website, how they initiate contact, and more
Top five prioritized list of what to fix (and how to fix them)
Typical time frame:
Two weeks start to finish after receipt of internal materials.

Messaging Workshop

Identify your key value differentiators to create messaging that wins the heart of the market.

Process:
First virtual workshop to discuss your core expertise, services and offerings, competitive differentiators, rational and emotional brand positioning, and more.
Follow-up workshop to review first messaging ideas and develop steps to final deliverables.
Deliverables:
Finalized messaging document that includes:
  • The "big idea" of your brand
  • Messaging house of lead messages with key supporrting points
  • Competitive differentiators to lean into
  • Headlines, phraseology, "grab'n'go" copy
Usage examples in sales decks and advertising
Final workshop to review all materials
Typical time frame:
Typically 30 days start to finish, contingent on scheduling availability. Includes several virtual workshop sessions.

Brand Design

Look better than your competition with sharp, memorable, professional design.

Process:
After understanding of your business and its objectives, revise or invent a visual identity — logo, colors, templates — that separates you in the market.
Build new assets like presentations, websites, sales enablement materials, and more for you to win the market.
Deliverables:
Finalized brand package of production files
New plug-and-play templates for you
Brand guidelines and style guide
Typical time frame:
Typically 15-30 days for identity design, plus whatever is needed for asset production.
  1. Buyer Enablement Guide (Gartner)
  2. B2B Customer Journey Touchpoints: The Impact of Deal and Company Size (HockeyStack)